Responsive Website Design for a Contemporary Artist.
A responsive site for painter Polina Gasparovica, built to sell original work and take commission inquiries without feeling like a generic online store.
Segmentation: art collectors, interior design enthusiasts, and creative individuals aged 25–45 interested in contemporary art, calm digital experiences, and handcrafted artistic aesthetics. Segments: independent art buyers, interior-focused users, and commission clients.
34 · MARKETING CONSULTANT · PARIS, FRANCE
Collects original artwork from independent artists, discovers creators through social media and online galleries, and values authenticity and elegant presentation.
41 · RESTAURANT OWNER · LONDON, UK
Interested in commissioning custom artwork for personal and commercial spaces, with direct communication and an approachable process.
29 · INTERIOR STYLIST · BARCELONA, SPAIN
Searches for artwork that complements warm, minimalist interiors, visualizes pieces in real spaces, and prefers curated, aesthetically refined sites.
Reference artist sites, framed-art layouts and warm neutral swatches established a direction that feels handcrafted rather than transactional.
Low-fidelity homepage and shop wireframes establish hierarchy, product density and conversion paths before the visual layer is applied.
A personal introduction leads into recent work, portfolio categories by medium, and a clear commission invitation.
Artist story, studio portrait, proof points, education and exhibitions build confidence before a collector makes contact or purchases.
Oil, Watercolor, Gouache and Acrylic, and Graphic and Sketches filters shift the gallery while preserving a calm, editorial rhythm.
A familiar filter system carries into commerce, where artwork cards make medium, dimensions, price and availability easy to scan.
A direct invitation and three clear categories — Illustration, Painting and Wardrobe piece — turn a personal request into an approachable next step.
Email, Instagram and YouTube sit beside a focused message form for name, email, subject and the project brief.
The shopping cart is the highest-friction drop-off point in e-commerce. By designing for multiple dynamic states, the system maintains brand continuity while guiding the user toward final checkout completion.
“Back to shop” button prevents user drop-off by transforming an empty state into a proactive redirection path.
Exposing cost variables prior to checkout minimizes unexpected costs, the leading cause of cart abandonment.